The Future is Digital

Resistance is Futile

According to marketinginasia.com, most individuals go to the Internet as their preferred place to do research. Search engines are used by people all over the world to find information about a product or service that they are considering before buying it.

If you are questioning "why should I take my company online?", my answer is "because it is inevitable".

If you aren't online, your business will risk being viewed as "behind the times" and losing out to competition who are already reaping the benefits of having an online presence.

Business Planning

When it comes to doing any form of business or even any form of activity, the best way to go about it is by planning how you are going to achieve your goals. To be successful, you need to plan out what you are going to do - with a plan, you know exactly where you want to be and will know when you achieve it.

Elyon has a suite of business solutions that you can rely on to kickstart the process.

Online Presence

The internet offers an opportunity for organizations new to e-commerce to reach customers thousands of miles away. This starts by having your own domain name, a website and email. There are many webhosting providers out there in the market that are low-cost, most will require you to have some knowledge of website building, SEO strategy or technical and server management knowledge to make sure your website will be ranked highly on popular search engines, does not render improperly and secure from lurking cybersecurity threats.

Elyon provides affordable webhosting solutions bundled with business planning and cybersecurity solutions, especially for individuals and startups who are venturing online for the first time.

Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing (SMM)

When you enter a keyword or phrase into a search engine, organic search results are displayed in the main body of the page. By optimising search engine results with SEO strategies, you can improve your site's ranking when prospects search for information about your products and services. SEM and SMM enable you to buy listings in the "sponsored" area of a search engine or social media platform. There are a variety of paid search programs, but the most common is called pay-per-click (PPC), meaning you only pay for a listing when a prospect clicks your ad.

Elyon can help you optimise your SEO, SEM and SMM strategies by understanding your target audience and create optimum marketing strategies to reach these individuals, influence and support their onling buying experience.

Referral Marketing

Referral marketing is a marketing tactic that makes use of recommendations and word of mouth to grow a business' customer base through the networks of its existing customers. Referral marketing can take many forms, but at its heart, it's a way to get your biggest fans to help spread the word about your brand. If you do it effectively, referral marketing will help you stand out from your industry competition.

Elyon can help to build your referral networks to gain an edge through this strategy and improve your business.

eCommerce

E-commerce can help organizations grow their business online, but the venture brings the most success if planned properly. The internet offers infinite ways to reach customers across the globe, beyond those who can visit stores in person. In fact, some businesses operate without a single physical store. E-commerce sales and marketing strategies may also introduce online ads and the ability to resell products at different online marketplaces, like Amazon and eBay.

Elyon can help you to develop an ecommerce platform eg. Shopify, Wix, WooCommerce, PrestaShop to generate more conversions and revenue for your business.

App Development

A business application is a software solution or a set of programs providing business functionality eg. enhance and monitor productivity, empower employees by staying connected to the office to get real-time business insights or engage customers, boosting loyalty and sales. They can be built in-house or be purchased as off-the-shelf solutions. The type of software that a business chooses depends on its specific needs and budget. With the move towards low code development, developing custom apps have been increasingly easier, meaning that you can get exactly what you need without the hefty price or time found in custom builds.

Elyon can guide you to develop the strategy and creation of apps that can scale according to your business' current needs and future demands.

Enterprise Protection / Cybersecurity

Despite the enormous benefits of the Internet, it is still considered as one of the most dangerous places you can be at. Not only are individuals vulnerable to it, there is always a risk of being attacked by cybercriminals if you are associated with a business organization or have a big account balance.

Learn how Elyon applies the Zero Trust security framework to protect customers' infrastructure, applications and data in today's IT environment.